STARTINFORUM established a Furniture Shop “D & F” which means “Design and Furnish”. The shop works on the principle “From Factory to Homes” meaning that all the furniture sold from “D & F” goes directly from the factory-producer to the customers. This is a wholesale shop working on export of the furniture to the countries of Europe, Middle East, Central Asia and other areas which are interested in our production. “D & F” also provides services on designing and complete furnishing of such construction projects as hotels. hospitals, schools, business centres, etc.
- OUR CUSTOMER
- SKILLS
Homes, Offices, Hotels, Universities, Hospitals
Design and Furnishing
“D & F” – From Factory to Global Homes
In response to the high production potential of the Bursa, Istanbul, and Izmir regions of Türkiye, STARTINFORUM strategically established the furniture shop “D & F,” which stands for “Design and Furnish.”
This case outlines how STARTINFORUM leveraged its skills to create and operate a wholesale export business model that caters to a global market.
The “From Factory to Homes” Model
The core principle of “D & F” is a direct-to-customer approach: “From Factory to Homes.”
This model eliminates middlemen, allowing the company to offer competitive prices on high-quality furniture directly from Turkish manufacturers to customers in Europe, the Middle East, Central Asia, and other interested regions.
This wholesale export model is a cornerstone of the business.
Our Approach and Applied Skills
STARTINFORUM applied a comprehensive suite of skills to make “D & F” a reality:
- Design and Furnishing Expertise: We utilized our deep understanding of design and furnishing to curate a collection of products suitable for a wide range of clients, from individual homes to large-scale construction projects.
- Vision and Strategy for Business Development and Export: We developed a clear strategic vision for “D & F” as a global wholesale exporter. This involved identifying target markets and creating a roadmap for sustainable growth.
- Defining the Best Offers for Products and Services: We meticulously analyzed the market to define the most compelling product and service offerings. This includes not only the furniture itself but also our specialized services in designing and furnishing large-scale projects like hotels, hospitals, universities, and business centers.
- Developing Promotional Strategies: We created tailored promotional strategies to attract and engage our target international markets. This includes digital marketing and networking within the construction and design industries.
- Establishing Communication Chains and Business Networks: We built a robust network of factory-producers and logistics partners. This ensures a seamless flow of information and products from the point of origin to the final customer.
- Organizing Sales and Defining the Best Logistic Solutions: Our team handles all aspects of the sales process and logistical solutions, guaranteeing efficient and cost-effective delivery. We manage everything from order placement to final delivery, ensuring a smooth and reliable service for our customers.
- OUR PARTNER'S TESTIMONIAL
We work with STARTINFORUM on exploring new markets for our services on designing and furnishing large construction projects. The expertise of the company’s team is helpful for setting communication lines, exploring potential customers and parters targeting the countries of Middle East and Eastern Europe. They act highly professional and sustainable in executing their plans and our business intentions.
