STARTINFORUM received a request to conduct an analysis of the possibilities for developing export activities for a company located in Bursa, Turkey.
The company works in the sector of construction in the area of Bursa, Istanbul and Izmir (Turkey). To add to the current sector, the company is planning to develop an Import/Export Department taking into consideration the high production potential of the region and opportunities for extending those products and goods to other countries.
- OUR CUSTOMER
- SKILLS
Mustafa Sahin
Construction and Export
STARTINFORUM provided a comprehensive, multi-step analysis for a construction company in Bursa (Turkey) to help them launch a new Import/Export Department. The process was designed to strategically identify and leverage the region’s high production potential for global markets.
1. Analysis of the Company’s Profile and Their Strengths
This initial phase involved a deep dive into the company’s existing operations, from its construction projects to its supply chain and local partnerships. We assessed the company’s core competencies, identifying what it does exceptionally well within its current sector. This included an examination of its organizational structure, technological capabilities, and the specific materials or components it uses or produces. The goal was to pinpoint the company’s unique strengths that could be translated into a competitive advantage in the export market.
2. Tapping Potentials for Export Sources
Beyond the company’s direct business, we conducted a thorough investigation into the broader regional supply chain. We looked at the Bursa, Istanbul, and Izmir areas, which are rich in manufacturing and production. This step focused on identifying and analyzing high-quality goods, materials, and products from partner companies and suppliers that could be aggregated and exported. This allowed us to build a portfolio of potential export products beyond the client’s immediate offerings.
3. Interview of the Company’s Leadership on Organisational Preferences
Understanding the vision of the company’s leadership was crucial. We held detailed interviews to align the export strategy with their organizational preferences, risk tolerance, and long-term goals. This included discussions on their desired level of involvement, target markets, brand perception, and the type of relationships they wanted to build with international partners. This step ensured that the final recommendations were not only viable but also a perfect fit for the company’s culture and strategic direction.
4. General Analysis of the Export from Turkey on Tendencies and Destinations
We conducted a macro-level analysis of Turkey’s current export landscape. This involved studying general trends, popular export destinations, and key industries driving the country’s economy. By analyzing this data, we were able to provide a broad, up-to-date picture of the opportunities and challenges facing Turkish exporters. This context was essential for positioning the client’s future export activities effectively.
5. Analysis of the Goods Groups Which Can Have Strong Export Potential
This step narrowed the focus from general tendencies to specific product categories. Based on our analysis of the company’s profile and the regional production potential, we identified specific groups of goods and products that possessed a strong chance of success in foreign markets. We evaluated factors such as demand, competition, and logistical viability to present a prioritized list of products that the new Import/Export Department could focus on.
6. All Data Analysis, Report Preparation, Presentation, and Recommendations
The final phase was the synthesis of all our findings. We compiled all the collected data and analyses into a comprehensive, detailed report. This report included strategic recommendations for market entry, a list of prioritized goods for export, and a step-by-step plan for establishing the new department. We then presented this report to the company’s leadership, providing them with a clear, actionable roadmap to launch their export activities, complete with justifications for each recommendation and a clear path toward profitability.
- OUR CUSTOMER'S TESTIMONIAL
As an successful construction company with our sites and cases in several regions of Turkey, including Bursa, Istanbul and Izmir, we have an aim to open an Import/Export Department, taking into account our wide network of different producers and factories.
While we are absolutely certain about the construction strategies as well as our selling plans of our buildings and flats, we need to learn more about international markets to decide on the products which we are going to export and targeted areas.
With this need, we addressed to STARTINFORUM’s team and they provided us with a detailed and thorough analysis of all the possibilities. Their guidelines were really eye-opening and helpful for our further actions.
We are going to continue collaborating with this company on more services in analysis of the international markets, products and developing export strategies.
