For exploring new markets, which can be suitable for the export from Turkey, the company conducted a thorough analysis of the Central Asia as a destination of the products and goods produced in Turkey covering such countries as Uzbekistan, Tajikistan, Kazakhstan, Turkmenistan.
- CLIENT
- SKILLS
Fatih Yilmaz
Furniture Production
STARTINFORUM’s team conducted a comprehensive analysis of export possibilities for Central Asian countries.
What Our Team Did
STARTINFORUM provided consultancy for businesses looking to expand their products and services into Central Asia. This involved a detailed market analysis that examined:
- Market Demands: What products and services are needed in the region.
- Logistics: The development and promotion of the “Middle Corridor” (Trans-Caspian International Transport Route) as a faster and more efficient alternative to traditional shipping routes.
- Cultural and Historical Ties: Leveraging the shared heritage between Turkey and the Turkic-speaking republics of Central Asia (Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan) to build trust and consumer preference for Turkish products.
- Trade Agreements: Analyzing and utilizing existing agreements, such as the Preferential Trade Agreements (PTAs) with countries like Uzbekistan, to make Turkish goods more competitive.
What Our Customers Gained
By performing this analysis, STARTINFORUM gained a deep, strategic understanding of the Central Asian market. This expertise solidified its position as a go-to consultant for businesses aiming to enter these specific foreign markets. Consequently, we provided our customers with valuable, actionable guidelines that they could use to develop new trading plans and strengthen their export strategies.
Benefit for the Customer
The main benefit for the customer was receiving a tailored, strategic roadmap for market entry. The analysis provided a clear picture of how to:
- Gain a Competitive Edge: By highlighting the quality of “Made in Turkey” products against cheaper alternatives.
- Reduce Costs and Time: By promoting the use of the Middle Corridor, which significantly cuts transit times and logistics expenses.
- Build Trust and Loyalty: By leveraging the cultural ties to foster stronger consumer and business relationships.
In essence, the customer received a comprehensive guide that not only identified opportunities but also provided the specific strategies and logistical advantages needed to successfully enter and thrive in the Central Asian market.
- OUR CUSTOMER'S TESTIMONIAL
As a furniture factory, we are working to explore the possibilities for our furniture to be exported to new markets. We are already exporting to the countries of Europe and looking for new areas and potential customers. The team of STARTINFORUM conducted a very thorough analysis of the countries in the Central Asia on our request. They complied with the task in a quick and very comprehensive manner. They analysed not only the data available on the Internet but conducted personal interviews with local experts and potential customers. It helped us to get a really reliable picture how we can develop our export strategies to that area. We are intended to continue our work with STARTINFORUM for more analysis ahead as well as their expertise for shaping promotional, communication and sales strategies in the Central Asia and other regions.
